Currently, the beneficiaries are more than 20,000 non-profit organizations in around 50 countries. The main condition to be a beneficiary is to use the applications of the Google Ad Grants program, among which is AdWords and Google Analytics.
Both are important for companies and Nonprofits
SEO is “Search Engine Optimization” and covers the study and analysis of your website, its speed, quality of links, backlinks, repetition of content, etc. It is a very extensive field and of 10 people on the web who say they know what they are doing, only one or two have an idea. When choosing an SEO, make sure you also have programming knowledge.
Adwords or PPC which means Pay-per-Click is also an extensive field. Adwords being the platform that brings the most money to Google as a company, it is normal that they have developed the tool to a point of impressive complexity.
The difference between SEO and Adwords.
Google gives $ 10,000 to organizations that comply with the above. With that money, an expert can get impressive results from traffic, donors, volunteering, etc!
In my agency Wishing Spiral we start with these services doing it for clients like CIBI Foundation, Kids Network Foundation and the CIBI Foundation in Spain, among others with excellent results.
If you want to know more, do not hesitate to contact me directly or Wishing Spiral. We work in Miami, Spain and LATAM.